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Why Ittention?

In a world where we are surrounded by communication materials, it is difficult to know what has an impact for your audience or not.

It is there that we intervene. ITTENTION developed an algorithm, based on neuropsychological studies and eye-tracking studies, which allows to predict automatically and instantly the places which are going to draw the human attention, even unconsciously, on every type of communication material as it is: a web site, an advertising, a stand, a brochure, a packaging, a planogram, a magazine or a video.

Our tool allows to optimize the visual efficiency of the communications to increase their impact on the envisaged target.

How does it work?

Make of your creative intuition an objective conviction

Heat mapEvaluate the impact of your communication
Verify what are elements on the communication which have most impact on the audience.
Gaze reportSee how the eye moves on your artwork
Impose the order in which the eye must see your information to meet your communication objectives.
Opacity mapKnow what is seen in the first seconds
According to the time of visualization of which your target has available, are sure that your message is perceived.
Priority mapAssess the clarity of your message
Confirm the organization of your design and ensure that useful information is easily perceived.


Data science and algorithms to serve visual attention prediction

Worldwide recognition
Developed by 3 European Researchers, experts in predicting human attention, the Ittention algorithms are recognized among the best in the world by Princeton University’s Lsun. Ittention regularly benchmarks its technologies to ensure they keep their leading position.
Artificial intelligence and attention prediction
The human visual attention uses both the brain reflexes and its cognitive patterns. One of the Ittention strengths is to combine the results of scientific research in neuroscience, cognitive psychology and information theory. Its methods hence deliver high quality and precise results.
Ittention, NumediArt Native
The NUMEDIART Institute, Institute for Creative Technologies at the University of Mons, Belgium, is the temple of European research in audio, image, video, gesture, and bio-signal processing. Its discoveries directly benefit to Ittention innovative products.


Two different ways to work with our tool

Occasionally, you want to perform a visual attractivness test on one of your ad, video, web site campaign. In this case, choose an expertise which suits your needs.

You regularly need to analyze your visuals, videos, packagings, planograms, web sites. In this case chose our platform subscription that you can use at any time. We provide you with a training which lets you use the platform in an optimal way.

If you want more details :
Send an e-mail to
or call +32 493 55 66 89


A fully skilled team to get the best of what we developed for you!

Olivier Rollus
Business Manager


Olivier has a strong experience in marketing, strategy and sales due to his previous professional experiences over the last 7 years in several different countries.

Working in a startup has always been in his mind since his deep involvement in an entrepreneurship club when he was student. Since then, his passion for the startup’s world has been growing over the years. His analytical skills, vision and enthusiasm for the project are a great asset for the team!

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Matei Mancas
Technical Manager

Matei Mancas

Dr. Ir. Researcher, expert in visual attention modelling. Director of the SmartSpaces Group - Numediart Research Institute (UMONS Institute for Creative Technologies). He has worked on advanced theories about human attention for over 10 years.

Pioneer of the principle of scarcity that helped refine the psycho-cognitive criteria related to attention, he is the founder of ITTENTION and a strong academic reference for human attention prediction.

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Alessa Bandrabur
Platform Manager

Alessa Bandrabur

Dr. Ir. Researcher, specialized in facial analysis and emotion detection. With a strong background in the research of identifying human emotions in still images and video, Alessa is a valuable member of the ITTENTION team.

Passion is the word that best describes her and finding solutions to complicated problems her goal. She is involved in researching and improving the algorithms used in human attention prediction and also the main responsible for the technical platform.

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Julien Leroy
Product Manager

Julien Leroy

Dr. Ir. Researcher, specialized in human attention modelling for real-time applications related to image, video and sound.

THE question for Julien, is "What can be really used in practice? ” Julien dedicates a significant part of its research to the design of usable products. Ideas, prototypes, applications, demos, his trick is to create useful solutions, to prove they work, and to settle them on powerful and innovative technologies.

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